Fifth, the proposed site is also going to have a transaction-based component which will allow it act as a clearinghouse as well. This strategy has also proven to also provide revenue resiliency (Brouse, 2010). Combined all of these factors of the proposed site provide accountability to donors, give them a glimpse into how their donations are used, provide stickiness and community via social networks, and diversify the revenue streams based on added services including data mining. Conclusion

The revenue resiliency of the proposed site is relatively strong due to its reliance on multiple revenue streams and the upside revenue potential of value-added services including data mining and market analysis. Continually having donors see their contributions matter and in fact giving them feedback through the achievement system planned for the site will also fuel their ownership of it. Further, acting as a clearinghouse for donations once the portal platform is in place will also add to resiliency. To the extent that the proposed...

Relying on five revenue streams will increase profit durability.
References

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Becky Ebenkamp. (2006, December). Gifts That Keep on Giving. Brandweek, 47(45), 12.

Erika Rasmusson Janes. (2006, March). Effortless Charity. FSB: Fortune Small Business, 16(2), 102.

Kayhko, C.. (2009, September). I Think I.T. Can, I Think I.T. Can: E-Philanthropy Helps Small Nonprofits Reach Donors. Nonprofit World, 27(5), 10-11.

Stannard-Stockton, S. (2008, Mar. 12). Why Do People Give to Charity? Stanford Social Innovation Review. http://www.ssireview.org/opinion/entry/why_do_people_give_to_charity